Designers and store assets in release

Designers prepare screenshots, icons, and sometimes in-app assets for every meaningful release. That work must fit the release calendar — not arrive the night before store submission.

Assets in the checklist

iOS and Android screenshots per locale, icon if changed, in-app assets — checklist items assigned to design. Visible to the release manager.

Realistic timelines

Design needs stable builds to capture screenshots. HyperRelease ties design prep to platform status moving from Draft to Ready.

Validation before submission

Status does not move to Ready until assets are approved. Designer and release manager share the same checklist.

In summary

Store assets are the storefront of your release — design deserves its place in the process.