Feature flags in the release process

Feature flags let you deploy code to production without turning it on immediately. That decouples technical deployment from product announcement — and reduces release risk.

Deployment vs activation

Published status means code is in production. Feature flag off means users do not see it yet. The checklist can include “flag enabled” as a distinct step after deployment.

Marketing coordination

Marketing announces when the flag turns on — not when deployment finished. HyperRelease clarifies that distinction for the whole team.

Kill switch

If something goes wrong, disable the flag without rolling back the build. Release history documents what was deployed even when activation is reversed.

In summary

Feature flags are a release superpower — as long as the team knows what is deployed versus what is active.